Mezzanine has a commitment to offer artisan wine brands on which people can rely. Each wine in the portfolio faithfully has its own secure identity - a refreshing point of difference in the crowded Australian market place.
The challenge was to create a solution for the Mezzanine bi-annual portfolio to not only complement this unique stable of wine brands, but to pay tribute to the craftsmen and producers of these exceptional wines. A hands-on approach was adopted to honor the talented people who ‘get their hands dirty’ every day to produce these wines. Typography and graphic elements were hand-stitched, photographed and applied digitally, mixing traditional craft methods with digital technology. The result was a unique considered solution paralleling the use of old and new-world technology within the wine industry today.
Completed while working at Fizz Design
Project Scope: art direction, hand stitched illustration, typography, design layout