Lavazza ‘Italy’s favourite coffee’ is an aspirational brand in an ever-changing coffee market. The brand aligns itself with high profile fashion and social events through to more humble local cafes and community events. The challenge was to ensure the brand stayed true to its premium heritage while stretching across multiple touch points.
Melbourne Cup Carnival
event branding and invites
The design is inspired by Italian architecture and Milan chic and uses premium embellishments, laser cut patterns and quirky heritage photography from Lavazza’s famous annual calendars to set the tone for this prestigious event.
Project Scope: Illustration, typography, design
Mercedes Benz Fashion Festival
Lavazza commissioned fashion blogger Nicole Warne to be the ‘Lavazza Look’ Fashion ambassador – A microsite was designed as the online fashion hub where people could watch live interviews as the action happened. A minimal design with a dark palate and subtle patterns echoed the trends on show at the MBFF and served as a premium digital gallery space to house the content.
Project Scope: art direction, identity, digital design
Youth Projects take away cups
2 bespoke illustrations were created to reflect the vibrant, street art surrounding the location of the community coffee hub designed as a destination for disadvantaged youths to find support and learn new skills.
Project Scope: art direction, illustration, typography, package design
Qualita Oro limited edition packaging
A beautiful heritage photo taken from the back streets of Italy of one of Lavazza's original cafes provided the perfect image for the Qualita Oro llimited edition tin. The keepsake packaging was embellished with a black lid and metallic stickers to differentiate the 2 offerings in the category.
Project Scope: art direction, typography, package design
Café Due Passi identity
Inspired by Mediterranean patterns and classical architecture, Lavazza sponsored the rebrand of the Melbourne institution, bringing it to life with a new identity and signage fit out.
Project Scope: art direction, brand identity, typography, design, signage
Projects were completed while working at Fizz Design