Catalina Sounds draws inspiration from the majestic Catalina flying boats from WW2 as well as the awe-inspiring environment of the Marlborough Sounds. The brand required a creative concept for a consumer promotion to drive on-premise sales. The challenge was to create an emotive look and feel for a competition to engage customers with the brand and help convert sales within the crowded on-premise market. The Hear Your Haven Calling campaign was created giving customers the chance to win a luxurious trip to the Marlborough Wine Region. Clean typography, emotive photography and crisp layouts were created to give the campaign it’s own unique identity.
Completed while working at Fizz Design.
Project scope: identity, art direction, print design, digital design